So what’s the deal with the rumored Twitter Business Center?  This new Twitter application is being used by a select few companies already, but it is still making its rounds to other small and large businesses.
There are a few changes that businesses using Twitter will begin to notice once they receive an invite for the business center. Â The first major change is being able to add a verified badge next to your account. Â Okay, cool, but what does that mean? Â If you are currently using Twitter you might have already seen accounts with a blue bubble with a check mark inside of it. Â Usually these accounts are for celebrities who (have other people) tweet about their oh-so-interesting activities throughout the day. Â The verified account assures their followers that this account is legit and not one some stalker fan created in his basement. Â Businesses who are worried about duplicate accounts being made and phony tweets being sent out that do not represent their company are now put to ease.
Another new addition will involve the direct messages (DMs).  Before, in order to send a DM, there had to be a mutual following from the sender and recipient of the DM.  Now, they have changed it to an opportunity for the consumers to directly communicate to a company in instances when they do not wish to reveal personal information such as account numbers, phone numbers, names, or anything else you do not want the Twitter world to see.  This will be a great opportunity for companies to address any customer service related problems without exposing their customer’s inquiries to the rest of the world.  The company has to turn on this setting, so they do have the option to not allow DMs from those they are not following.
The Twitter Business Center will also allow a setting for multiple users to be contributors to a business account. Â If a company has multiple people tweeting for them and monitoring the account, there will now be a setting to add these contributors to the account so that they all can participate with the conversations.
Do you think that this is going to dramatically change the business world on Twitter?  And if so, how?  Twitter Business Center… coming to a business Twitter user near you!