Magento is one of the fastest growing, easiest to use, and most comprehensive ecommerce platforms available. And FFWD Brands uses it exclusively as base code for our ecommerce website projects.
Reasons why we dig Magento:
- Open Source: Well established open source technology is fantastic. Not only is the software free, but the developer community is huge, the knowledge base is plentiful and there is an abundance of free/low-cost templates, modules and plugins for added functionality.
- Developer API: Via the API, your developer can tie your website into other 3rd party applications including email, CRM and related business management software.
- Scalability: Manage multiple stores in an easy to navigate user interface. Deploy a product to multiple stores with the click of a checkbox.
- Implementation: Setting up your database, uploading files and basic configuration are relatively easy. Custom mods on the other hand are a little more complicated. But we have seen much worse/more complicated file structures.
The advantages of using Magento don’t stop here. Call to learn more about Magento’s benefits and how we have used it to deliver some top-notch results for our clients. Our most comprehensive implementation to date is http://www.officefurniturecenter.com.
Ryan Goodin is Director of Marketing for FFWD Brands. Ryan has over 12 years experience developing and executing digital marketing strategies for small and mid-size businesses, across a variety of industries.