Align your brand with your audience through social media marketing:

Social media has opened up a world of opportunity for business owners to connect with an audience on a personal level. The development of that relationship achieves what traditional marketing can not…rapport. When a business works to develop this confidence in your brand, the audience becomes the vehicle for communicating your brand proposition. Developing relationships online is an art form. FFWD Brands excels at creating and distributing engaging content, matching the tone of your audience and aligning your business objectives with the needs of your customers.

Some facts about social media marketing:

• Today 110 million Americans, or 60% of the online population, use social networks
• A super-connected 9% stay logged in all day, constantly checking out what’s new
• Some 52% of social networkers had friended or become a fan of at least one brand
• Forrester Research estimates that $716 million will be spent on the medium this year
• Forrester says social media will grow to $3.1 billion in 2014 (bigger than email and mobile combined)

Social media marketing benefits:

• Increase brand awareness
• Manage and build your reputation online
• Demonstrate willingness to meet consumers needs
• Improve search engine rankings
• Increase relevant visitor traffic
• Increase leads and sales

Our services:

• Social media profile setup, integration with related web properties for automated message distribution
• Ongoing messaging, engagement, conversation and moderating
• Monitoring conversations across the web about your brand, industry products and competition
• Analysis and reporting

No two campaigns are alike:

We have developed social media marketing campaigns for a number of B2B and B2C clients in a variety of industries. In almost all cases we utilize a variety of web properties, social media strategies and tools to achieve our client’s business objectives. So rather than thinking about how Facebook, or Twitter, or Youtube may or may not be right for your business, consider how all of your online assets can work together dynamically in order to meet your objectives. Better yet, let us devise a strategy and assist in the implementation. FFWD Brands can provide all resources necessary to produce your campaign, but we are always willing to involve members of your team to the greatest extent they are able to commit.

Facebook:

Facebook is one of the worlds largest, most active social networking websites with more than 500 million active users. More stats here. FFWD has an abundance of experience developing campaigns for Facebook that produce results.

 

 

Campaign Objectives:

• Add relevant fans/friends monthly
• Ask current customers to “like” your fan page
• Segment audience based on likes, needs, wants, location, related demographic factors
• Post messages relevant to the audience with the intent of soliciting a response
• Interact frequently with existing fans to be more visible among your financials social group
• Listen & participate in conversations taking place in similar online communities
• Be nimble, fast and thoughtful in our responses

You Tube:

Founded in February 2005, YouTube is the world’s most popular online video community, allowing millions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. Read the full company history for more details.

Campaign Objectives:

• Youtube channel profile setup, SEO friendly description and keyword tags
• Video concept and production
• Video uploads
• Embedding video into website and blog properties
• Additional production including adding hot zone links, captions and related interactivity.

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Twitter:

Twitter is a social networking and microblogging service that allows you answer the question, “What are you doing?” by sending short text-only messages using no more than 140 characters, called “tweets”, to your friends/followers. This short communication format is the defining characteristic of Twitter allowing informal conversations and quick information sharing in an instant. With Twitter, fewer communication barriers exist allowing you to communicate with people you would not normally exchange email or instant messages with, opening up your circle of contacts to an ever-growing community of like-minded people. “Tweets” can be send directly through twitter.com, a mobile device, or via a third-party application such as Hootsuite.

Campaign Objectives:

• Integrate other web properties to auto-update Twitter
• Post engaging status messages daily
• Comment on and communicate directly with other influential Twitter-ers
• Share related stories, articles, posts of interest to the community
• Listen & participate in conversations taking place
• Be nimble, fast and thoughtful in our responses

Blog Talk Radio:

BlogTalkRadio.com is a social media website that allows anyone to produced an internet radio show. We have found this medium to be extremely useful in creating new, value-added content geared toward the clients audience. One key feature of this site is the ability to embed a widget that allows you to share the recorded audio of your show with your website visitors.

 

 

Campaign Objectives:

• Assist in the production of your show, playing the role of the host, coordinating guests and more
• Prepare a show agenda
• Create high-value audio content for your website or blog
• Transcribe your show into written content and post it on your blog or website
• Create an email campaign to promote your life radio show and encourage participation
• Arrange for guests to join the conversation

LinkedIn:

LinkedIn is the world’s largest professional network with over 70 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.

Campaign Objectives:

• Connect with current and former colleagues, classmates, friends and other personal connections
• Participate in groups of professionals with a common affiliation
• Create a group of our own and invite colleagues to participate in the discussion
• Create new connections and meet like minded professionals
• Make formal recommendations of your colleagues and solicit feedback to share with the public

Contact FFWD Brands – (877) 339-3123