Take a look at the sample social media policy below (modified from the original version created by eWay). It’s important that any employees who engage your audience on a social media site understand the do’s and dont’s of the medium. This policy is only a sample and should be modified to meet your specific needs.
Social Media Policy for Employees
(COMPANY) Social Media Policy
These guidelines apply to (COMPANY) employees for all forms of social media including, but not limited to: blogs, Facebook, Twitter, LinkedIn, YouTube and/or other social media sites and tools. These rules also apply to any comments you may leave on others’ blogs or Facebook pages, edits to wikis, responses to tweets, postings on message boards/forums, opinions on online polls or any product/services you might author.
While all (COMPANY) employees are welcome to participate in Social Media, we expect everyone who participates to follow these simple but important guidelines. Please keep in mind that our overall goal is simple: to participate online in a respectful, relevant way that protects our reputation and maintains a consistent brand message.
Even if you don’t choose to officially participate, please be mindful that your behavior at all times reflects on (COMPANY) as a whole. Do not write or post anything that might reflect negatively on (COMPANY).
- Be mindful of confidential information
- Always be honest and use your best judgment in all situations
- Avoid plagiarism at all costs
- Document all sources and give credit where credit is due
- Be professional in all situations, especially when accepting criticism
- Be authentic – include your real name, company name and title on all profiles and when commenting on business issues on other websites
- Consider the audience and community. Each community has different rules (spoken and unspoken) for engaging in conversations. Listen before you leap, learn the rules, then start participating
- Participate, don’t promote. Bring value to your readers, watchers and followers. Give to get
Write about what you know - When in doubt, ask for help/clarification
- Seek approval before commenting on any articles that portray (COMPANY) in a negative light
