In the world of search advertising, there is but one dominant force…and that’s Google. Now the fed is looking into the biggest money-making aspect of it’s business to determine whether Google is unfairly steering users to it’s own products & services. Sites like TripAdvisor and Expedia claim “Google promotes links to its own services—such as local-business information pages—depriving their sites of potential traffic.” It will be interesting to what the feds uncover given the fact that this comes fresh off the heels of a legal settlement with the FTC for violating users’ privacy with it’s own social network Buzz.

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