Email Marketing
Optimize Your Email Marketing and Drive Sales:
Email is thriving. Despite concerns about spam, email has become your customers’ preferred medium for receiving information and news about products, services, and events. And there is more good news: email is interactive, inexpensive, and its results are measurable, allowing you to increasing your return on investment.
- Increase sales: Launch promotional sales & products, create brand, product and service awareness, further understand the needs of your target audience through behavioral analysis.
- Retain your customers and build new relationships: Communicate one-on-one with your existing customers, building a relationship of trust. Build on your existing client base through viral marketing.
- Email drives traffic to your website: Email is an effective way of driving traffic to your Website. Using links embedded in your messages, customers can go directly to the relevant section of your site.
- Email is inexpensive: Email is far less expensive on a cost-per-contact basis than other advertising options, such as banner ads, print advertising and telemarketing.
- Customize and target your marketing message: Using your customer database, your campaign can be customized with personalized customer data. Database integration allows targeted mailings to specific groups (e.g. by interests, past purchases, gender or income).
- Know your campaign results immediately: Campaign sales as well as open-up, click-through rates and user behavior on your website can be easily measured. Live reporting enables you to track the true effectiveness of your campaign and implement changes to meet customer needs as they become clear.
- Get rapid response times: Email response times can be as little as 48 hours compared to as much as six to eight weeks for direct mail.
FFWD Brands engages prospects through timely, actionable emails:
From delivery of the right message through tracking and analysis, FFWD Brands provides an integrated approach to your email marketing strategy. We have produced hundreds of effective campaigns and can do the same for your business.
Email Strategy
FFWDÂ Brands will develop an effective email marketing strategy, developing campaigns that elicit customer response.
Creative Development
FFWD Brands will create or redesign your email newsletter, optimized to increase open and conversion rates.
Email Marketing Service Provider
With extensive knowledge of the various email service providers (ESP), we will select and implement the best provider for you.
Deliverability
We leverage proprietary technology and resources to solve issues surrounding deliverability and spam. We are focused on the technology, policy & processes and legislative and industry issues that may affect the deliverability of e-mail campaigns.
Sending, Tracking, Reporting and Analysis
FFWD will handle all execution aspects of the campaigns, including list set up, segmentation, sending, tracking and reporting. Our reports provide deep understanding into the effectiveness of each campaign and insight to help refine future campaigns.