Nowadays, a press release is not only used to inform editors and reporters of corporate news. While they are still called press releases, the content is often used to inform the public via numerous resources, including the company’s web site, blog and social networks.
Press releases that utilize the following Search Engine Optimization (SEO) guidelines can also help occupy the leading search engine result positions for a wide variety of related topics. Continue Reading »
Many small business owners that come to us already understand the importance of social media. They get that there are hundreds of thousands of potential customers on Twitter, Facebook and other online communities, but they aren’t quite sure how to get started.
Instead of just jumping in and creating accounts on a number of social networking sites, we recommend to our clients to take a step back and create a plan, just like you would for any other part of the business.
Here are some basic steps to build out a social media plan: Continue Reading »
The name “Content Farm†kind of describes it perfectly. What a strange concept, isn’t it? Or maybe not. Spammers and BlackHat SEOs have been auto generating low quality content for long tail search engine rankings for a while now. The content farm technique arguably takes this a few steps further by creating better quality (note – still questionable quality), user friendly content for the exact same reason.
Essentially certain companies have hired thousands of writers and video content producers to churn out content that is determined algorithmically:
The system starts with an automated process, crunching data and running it through an algorithm to identify story ideas that have the best chance of success. The algorithm factors in audience type, ability to attract advertising and potential for traffic. Source
The whole “Why†of the situation is pretty much easy to decipher. After all, there are over tens of billions of searches every month. That traffic has some serious value, especially for Informational Queries.  After all, more than 80% of searches fall within this category.
Continue reading via Explicitly – Includes how to create your own content as well as what other professionals think…
